Effective Date: July 9, 2026

Welcome to Last Gear Games (“we,” “us,” or “our”). We develop and publish mobile games available on the Google Play Store. We are committed to protecting the privacy of our players (“users” or “you”).

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you play our games and use our related services. By installing and playing our games, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

We collect information to provide a better gaming experience, optimize performance, and serve relevant advertisements. The data we collect depends on the specific game you play and how you interact with it.

Personal Information Provided Directly by You

  • Account Information: If our games allow you to log in via social networks (such as Google Play Games or Facebook), we may collect your name, email address, user ID, or profile picture.
  • Customer Support: If you contact us directly for support, we collect your email address and any correspondence, diagnostics, or screenshots you provide.

Automatically Collected Data (Device and Gameplay Data)

When you access and play our games, we and our third-party service providers automatically collect certain information from your device, including:

  • Device Identifiers: Device ID, IP address, and the Android Advertising ID (AAID).
  • Device Characteristics: Device model, operating system version, language settings, time zone, RAM, and screen resolution.
  • Usage & Gameplay Data: Game progress, achievements, high scores, session duration, in-game purchases, and interaction with advertisements.
  • Location Data: General location data (such as country or city level derived from your IP address). We do not collect precise GPS location.

2. How We Use Your Data

We process your information for the following legitimate business purposes:

  • App Functionality: To deliver core gameplay, save your progress, manage in-game economies, and provide customer support.
  • Analytics and Optimization: To monitor game performance, fix crashes using crash logs, and analyze player behavior to improve game mechanics.
  • Advertising and Marketing: To serve contextually relevant or personalized advertisements and to measure ad performance.
  • Security and Fraud Prevention: To detect and prevent cheating, unauthorized access, or malicious behavior within our games.

3. Third-Party Services and SDKs

Our games utilize third-party Software Development Kits (SDKs) to handle analytics, advertising mediation, and backend services. These third parties access your data only to perform specific tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Our integrated providers include:

  • Google Play Services / Google Play Games Services: For authentication, leaderboards, and cloud saves.
  • Google Analytics for Firebase / Firebase Crashlytics: For performance tracking, crash reporting, and user behavior analytics.
  • AppLovin (MAX): Used as our primary advertising mediation platform to deploy and manage in-game advertisements. AppLovin may collect device-specific information to optimize ad delivery. You can review their privacy practices via the AppLovin Privacy Policy.
  • Integrated Mediation Ad Networks: Through AppLovin mediation, advertisements may be filled by third-party ad networks. These networks collect and process device identifiers (like the AAID) to deliver and measure targeted ads.
  • In-App Purchases (Google Play Billing): All financial transactions are securely handled directly by the Google Play Store. We do not collect or store your financial details.

4. Data Retention and Deletion Policy

We retain your personal data only for as long as necessary to provide you with our gaming services and fulfill the purposes outlined in this Privacy Policy.

Data Deletion Requests

We support your right to control your data. If you want us to delete the personal data or account information associated with your gameplay, you can submit a deletion request by contacting us directly at contact@lastgeargames.com. Upon receiving a valid request, we will delete or anonymize your data within the legally required timeframe.

5. Security of Your Data

The security of your information is highly important to us. We implement technical and organizational security measures to protect your data. All data transmitted between our games and external servers is encrypted in transit using Secure Sockets Layer (SSL/TLS) technology.

6. Children’s Privacy (Families Policy Compliance)

Our games are designed for a general audience and allow children under the age of 13 to play. Because our games support a mixed audience, we strictly comply with the Children’s Online Privacy Protection Act (COPPA), the EU General Data Protection Regulation (GDPR), and the Google Play Families Policy.

To ensure compliance across all player demographics, we implement the following data practices:

  • Age Selection / Screening: Where applicable, we utilize a neutral age screen before game entry to identify child users.
  • Data Restrictions for Children: If a user indicates they are under the age of 13 (or the applicable age in their territory), we do not collect, transmit, or process persistent identifiers or personal data (such as the Android Advertising ID).
  • Ad and SDK Adjustments: For child users, we ensure that the AppLovin SDK and unapproved third-party ad networks are not initialized or utilized in a manner that tracks personal information. Any ads served to child users are strictly non-personalized and served through Google Play Families self-certified networks.

If you believe we have inadvertently collected data from a child under 13 without appropriate compliance measures, please contact us immediately at contact@lastgeargames.com, and we will take immediate steps to delete that information.

7. International User Rights (GDPR & CCPA/CPRA)

Depending on your residency, you have specific privacy rights regarding your personal data:

  • EEA / UK Residents (GDPR): You have the right to access, correct, or erase your personal data, restrict or object to its processing, and request data portability.
  • California Residents (CCPA/CPRA): You have the right to know what personal data we collect, request its deletion, and opt out of the “sale or sharing” of your personal information (including targeted advertising).

To exercise any of these rights, please contact us using the email provided below.

8. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date at the top.

9. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your data, please contact us at:

Website: lastgeargames.com

Studio Name: Last Gear Games

Email: contact@lastgeargames.com